It all sounds too terrible to be true. A loudmouthed, arrogant popstar lamenting the life he's built for himself full of money, women and sports cars? 808s & Heartbreak would be worthy of contempt were it not so beautifully contradictory and simply strange. You get the sense that Mr. West is really trying something here. Trying to write a proper pop song. Trying to excise the pain of losing a fiancé (she left him) and a mother (to a botched surgery) in the same year.
Above all, Mr. West is coping with this loss using his music, hoping for some sort of catharsis. Each song has all the immediacy we've come to know from Kanye (the man's first single was sung while his jaw was wired shut after a car accident) with little reflection. This is both a strength and a weakness. On one hand it makes the album incredibly contradictory. Sometimes on the same song - "Heartless" laments the loss of a girl, while also bragging "you'll never find nobody better than me." But, in a way, its an honest snapshot of the conflicted, unfiltered emotions one experiences after a break-up. Kanye's not thinking straight and neither are his songs as they bounce through his doubts ("Love Lockdown"), the career he chose ("Amazing"), his regrets ("Street Lights"), and - most underrepresented on this album - his cool (the transcendent "Paranoid").
By "Coldest Winter" Kanye proves himself to be just as big as he boasts he is (or at least on his way), with a heart bigger than any of the written-by-committee trash found on most Top 20 radio. Its an album of awkwardness, ambition and honesty that is extremely refreshing coming from an artist who could just as easily keep shilling out more of the same with great returns. I didn't hear anything else in 2008 that featured an artist challenging himself and pushing himself to the edge of his limitations as much as 808s & Heartbreak did for Kanye. One hopes that once he overcomes this bout of self-pity and grief, this ambition will manifest itself in an even greater way. 808s deserves applause for its intentions and a nod for its achievements. Here's to the self-proclaimed Elvis of our day.
(note: Please delete all versions of the bonus track found at the end of the album as it is pretty lame. You'll be doing yourself and Yeezy a favor.)